Open to growth roles · Selectively advising
Over the past decade, I’ve connected marketing, sales, product, and partnerships to find new opportunities, scale what works, and turn early wins into ongoing results.
How I work
The biggest growth opportunities can sit between teams. I bring marketing, product, sales, and partnerships together to identify what’s worth pursuing, prove what works, and put more behind the things that deliver.
Selected work
Referral & partner-led growth
3x deals, -58% spend
Our first deal for a new product came through a referral. I took that signal and built a customer and partner-led referral growth strategy, growing referrals from 2 to 45 and tripling deal volume while cutting paid media spend by 58%.
Multi-product growth
+30% joint customers
×
After ClassPass joined Mindbody, we had two customer bases with plenty of room to grow together. I helped lead a cross-functional tiger team to build a new cross-sell motion, increasing joint customers by 30%.
Lifecycle & retention
-33% churn
Studios that got their first booking within seven days were far more likely to stay. I rebuilt onboarding around that milestone, shifting the focus from getting studios signed up to getting them real business. Churn dropped by a third.
Business building & scale
$0.5M → $30M
After helping grow General Assembly’s Seattle market, I was tapped to turn a tested online education product into a new line of business. I led the launch and built out marketing, sales, operations, instruction, and customer success, growing revenue to $30M and the team from one part-time direct report to 25+ people in 18 months.
Also: Head of Marketing at Dow Janes (+75% revenue YoY) · Built ClassPass enterprise from zero (5:1 LTV:CAC) · More about me →
Always down for a chat.