I like building things that matter. With good people.

My career really kicked off at General Assembly, helping grow the Boston and Seattle markets before getting the opportunity to turn our first online education product into a new line of business. I started with one part-time direct report and built the team to 25+ people, growing the business to $30M in revenue in 18 months. That experience shaped how I think about growth, leadership, and what it takes to build something from scratch.

Since then, I’ve led marketing across B2B, B2C, and marketplace businesses. At ClassPass, I built enterprise and partner marketing programs. At Dow Janes, a financial education startup, I led marketing and sales, driving growth through aggressive creative testing and paid acquisition. Most recently, at David Energy, I led marketing and partnerships, building a growth strategy centered on referrals and partner-led acquisition.

Put me alongside people who care about what they do, work hard, and don’t take themselves too seriously. I like being close to the work, giving people room to own things, and making sure we’re all pulling in the same direction.

Dan Reina smiling at a conference, wearing an olive jacket

Experience

Where I’ve worked.

  • David Energy

    February 2025 – October 2026

    Growth and Partnerships Lead

  • Dow Janes

    September 2023 – February 2025

    Head of Marketing

  • ClassPass

    February 2021 – September 2023

    Director of Partner and Enterprise Marketing

  • General Assembly

    April 2015 – February 2021
    • Director of Growth
    • Director of Online Learning
    • Regional Director
    • Sales and Admissions Manager

Off the clock

Outside. Or inside making pasta.

Seattle is home. Outside of work, I’m usually spending time with my wife, daughter, and our two dogs, Lorimer and Greta. I love exploring the Pacific Northwest, cooking my way through a collection of 50+ cookbooks (usually something involving pasta), and keeping up with the latest movies everyone’s watching.

Let’s talk.

Always down for a chat.

Get in touch